Congratulations on the launch of your new website! You’ve put a lot of time and thought into this little online ambassador to your business and are very likely exhausted and delighted to be able to introduce it to the world. But for it to become truly successful, the work has only just begun. Just as a garden is only just beginning once you have planted the seeds, so too will you need to continually monitor and nurture your new website in order to see any significant growth in your business from it.
From both a marketing and maintenance perspective, your website should be watched and updated on a regular basis. If visitors rarely ever see fresh content on your website, they may feel that they have no need to keep coming back. There are several ways of keeping your website updated. Some are more relevant to your particular business than others. Consider which options may work best for you:
Your website is only valuable to you when there are plenty of visitors coming through it. To start out with a bang, you can simply share a launch announcement with all your contacts to let them know that your new website is now available and they are invited to come and take a look. Encourage them to share your link with their contacts. You are welcome to use the image I’ve created at the top of this message in your social networks or create one of your own to let people know that your website is now live.
Make sure you have an email signature with a link to your website on it so the people you are communicating with can click it any time.
There are many creative ways of driving traffic to your website but try not to feel overwhelmed by all of the options. Simply choose one or two methods that are likely to work best for your type of business and your ideal customer and then systematically focus on those methods. Try to determine first of all, who your target audience is and secondly, where they spend their time, this will give you some clues as to which options are likely to work for you.
Continually adding content and updates to your website is imperative to keeping it relevant and interesting to your valued visitors. Choose the content medium that works best for your type of business. This could be image galleries, blog articles, podcasts, case studies, videos, etc. Whichever you choose, it must give value to your target audience. To help you stay on track with the creation of new content, create a plan and stick to it.
Decide how often you want to post new content, then put tasks on your calendar with reminders to make sure you follow through. The frequency is up to you and the needs of your business. You might try scheduling it in once a week, once a fortnight, or once a month.
Keeping your website secure and well-maintained is essential. We want to do everything we can to stop this before it happens. You’ll also want to make sure your website gets backed up regularly and that your DNN version stays up to date.
We provide SSL certificates and a variety of Maintenance Packages because we aim to keep all of our websites safe from malicious attacks.
One of the new services offered by LJWD is the free Quarterly Website Health Check. In your Health Check, you will receive a snapshot of your website Analytics and recommendations arising therefrom. With the use of analytics tools, we can tell at a glance how much traffic is coming to your website, where they are coming from, how long they are staying, which pages they are staying on the longest and which pages they are dropping off from.
If you would like to have this information more frequently, you can also arrange to receive your report on a Weekly or Monthly basis for a minimal cost.
Creating a website isn’t a one-time task. Keep the content fresh and relevant, stick to the scheduled plan, keep an eye on those analytics and make sure you keep asking for feedback from your visitors for the best chance of success.
As always, I’ll be right here any time you need me, and so will the rest of the team:
Wishing you the very best, as always!